Business Blogs – A blog is published worldwide every 0.5 seconds, so blogging will continue to be an essential marketing tool in 2021 and beyond. But with so much content, how do you ensure the topics you write about grab attention? Most importantly, how do you convert your readers into customers if you blog for your business? Are you one of the 55% of marketers who prioritize blogging in their inbound marketing strategy? Then below are the top five topics that will help you increase traffic, leads, and sales.
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Own Research Results
Business Blogs have been around since the 90’s – enough time to flood the Internet with tons of “me too” content. If you don’t get a reply from your readers, for example, in the form of clicks on the CTAs, you may be running a blog that has gone awry – or publishing purely generic posts that fail to distinguish the company from others.
The most significant way to address this issue is to use your insights and knowledge to create material based on your research, data, and analysis. You not only contribute to the think tank in your industry, but you also show your customers that you are always up to date and that you have adapted to your market.
For many companies – especially service-oriented ones – this is a taboo subject. Maybe each of your projects is unique to the client. Perhaps you’re not keen on sharing information about your pricing with your competitors. Many companies prefer to start a conversation with the prospect first and then discuss the cost, fearing that the price may put the customer off before realizing the actual value of the purchase.
The truth is usually different: Your prospect has probably already spent a lot of time researching other providers online and trying to find the best solution for them. Failure to explain pricing on your website could result in customers switching to open and transparent providers about their pricing models.
Remember, when you use the inbound marketing and sales strategy, you want to attract customers who match your ideal buyer persona. A visitor who immediately feels that your product or service doesn’t fit their budget probably isn’t the right customer for you anyway. If you’re selling an expensive product or service, consider an explanatory blog that breaks down your prices and explains the benefits and features your customers will have after the purchase. Being open about pricing can help attract the right prospects—even if they still have to contact you personally to find out or discuss the final price in detail.
The Problem Solving
Is there anyone who can answer your customers’ questions about your product or service and the industry you work in better than you?
We hope not! Use the knowledge and expertise you have in your industry to identify the problems and questions your customers have. Awareness of a problem is usually the starting point for your prospect’s research journey. A blog that addresses their concerns and suggests your brand as a solution is the best way to help people understand the root of their situation. Clearly stating how your product or service addresses their needs creates a foundation of trust that positively influences the purchase decision.
When writing Business Blogs of this type, it is imperative to offer real value to the reader. Of course, you can entice the reader with an attention-grabbing headline like “How to Lose 3 Pounds in 5 Days.” But if you offer only general and vague advice that leads to a “buy now” CTA, you’ll only get distrust. Back up your claims with evidence, expert insights, and evidence showing how the problem was solved or what the outcome will be for the customer.
Checklists And Comparisons
Business Blogs should have a learning effect. Many of your readers are most likely interested in comparing your product to the competition. They want to know which solution will give them the most value for their money.
Inbound best practices are helping customers make a purchase decision that truly satisfies them. A blog in the form of or with a checklist that runs through the essential features that a product must have to solve its specific problem gives clarity and certainty when buying.
Reviews And Case Studies
A great review is often the final impetus to make a purchase. It helps the prospect introduce themselves as the happy customer who did everything right by buying from you. If you’ve had great results for your clients, you can use the reviews they’ve written for you as proof of your blog content. It can be general or relate to specific details of product features or aspects of your services.
You can also create a case study about an existing client. It should start by discussing the challenges that led the customer to seek your solution. The solution to these challenges is the culmination of the case study. Initial hurdles or setbacks can also be mentioned, for example, in the case of services with a complex onboarding process. It adds credibility to showing how you proactively pushed things forward and helped the client implement the ideal solution.
Many customers rely on the Internet for product information, advice, and guidance in purchasing decisions. Therefore, creating content in a way that answers questions and builds trust is essential. Business Blogs are an excellent format for this. They can be designed to be insightful and, at the same time, entertaining and personable. A blog can be the best way to introduce prospects to the most suitable products and services and encourage them to buy them.
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